01
Creative direction
One visual world carried from the cover to the packaging, the merch, the videos and the ad creative. Thirteen formats, one language.
DANIEL PORTUGAL MUSIC · INDEPENDENT PROJECT
Everything around
the music.
This is my own project. I make the music — and I also art-direct it, design it, shoot and edit the videos, plan and optimize the paid campaigns, and produce the live show. No brief, no client, no team, no media buyer.
CREATIVE DIRECTION · DESIGN · VIDEO · PAID SOCIAL · SEO · LIVE PRODUCTION
WHAT I DO ON THIS PROJECT
02
Design & artwork
Album art, CD sleeve, vinyl, merch, posters, ad creative, landing pages and email. Every visual in the project was designed or edited by me.
03
Video production
Music videos directed, shot and edited — plus lyric videos, concert videos and short-form cuts built around rhythm and silence.
04
Paid social
Every release since 2015 shipped with a Meta campaign I planned, designed, launched and optimized. Creative tested in pairs: winner scaled, loser cut.
05
SEO & measurement
Landing pages instead of raw streaming links. Pixel and CAPI, UTM, Search Console, Spotify for Artists and YouTube Analytics — so I know what a save costs.
06
Live production
Portugal30: a five-act show in Lima, December 2025, on a 3D spatial audio field. I wrote the briefs and ran the crew across sound, lighting, screen and stage.
SELECTED PIECES
Every visual on this page was designed or edited by me.
THE LIVE SHOW · PORTUGAL30 · LIMA, DECEMBER 6, 2025
I designed and produced this show. The art direction, the staging and the five-act narrative are mine, and I edited every video that ran on the stage screen. One room, one night, no second take.
SHORT-FORM · ORGANIC + PAID · META
I write, edit and produce these myself. The ones built as ads went into Meta as paired variants — hook, first frame, caption, format — and I ran and optimized the campaigns behind them. Winner scaled, loser cut.
TWO SITES, BOTH BUILT BY ME
THE MAIN SITE
Every pixel on that site is mine.
Structure, design, copy, artwork and build. It is also the landing surface every campaign points at, so it is made to be found and to convert — not only to look right.
THE IMMERSIVE SHOW
Portugal30, and the site that launched it.
A five-act live concert built around 3D spatial audio. I designed the show and the site that announced it: narrative, visuals and the full launch asset set.